Swimmer out of water
General | Georgina Lock | 14.04.08
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Who is killing Fashion? You are killing Fashion.
by Guiseppe Prada
Guiseppe Prada, no relation, is a world authority on Fashion. Listen to him.
Has Fashion finally imploded? Have Fashion’s excesses and relentless accessorising finally pushed it over the Forum in to what can only be described as a Style ghetto? Fail to understand? Well open your eyes. Fail no longer. It’s right on your High Street.
Since I moved from my beloved Milan, (the World’s Style Capital) to the town of Nottingham I have noticed something that is not only deeply disturbing but a symbol of loss. This loss of Style.
Listen to me.
There was a time when to be Fashionable and Stylish was a pursuit that demanded both the purse, an understanding of unspoken rules and an ability to fit in whilst being outstanding. Not to mention the ability to eat a good Putanesca without splashing one’s silk neck scarf.
Regardless of the purse, these skills and talents are now lost, my beloved Milan the last and holy sanctuary of Style. I observe the rise of no rules Fashion. Even punk had rules. The emerging look I can only describe as ‘Slapper Chic’. It’s a clash of as many different Styles as you can possibly adorn yourself with, dominated by 80’s glam. It’s not a form of rebellion or protest. It is not noble. At worst, it is like asphyxiation. At best, it is a joke about fitting many in a tiny Fiat cinquecento. It is merely a look of excess. The more, the better.
Nona Prada wouldn’t put a lobster and shavings of Percorino in her Ribolita because she had it in the fridge. My grandmother’s soup was something of elegance and sophistication, a peasant dish, for sure, but one with Style and indulgence of honesty. Fashion should follow this example.
Fashion’s current aim is not to be Stylish but to show you’ve got ‘the shoes the bag and the accessories’, preferably all at the same time. This current trend is an implosion of Fashion borne of the fact that Fashion is accessible to everyone, the purse now virtual and plastic.
Years of work, years of commitment to maintaining Style, wrecked by the desire to have too much. We must act now to stop the proliferation of this trend. Giuseppe Prada, the guardian of Style, demands protest. Wear only fine knit cashmere and silk neck scarves as show of your resistance. Fashion. Style. Guiseppe Prada.
Posted in General | Guiseppe Prada | April 3rd 2008 Comments so far (0)
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